SommCon San Diego: Natural Wine: Philosophy, Bottle and Brand

Natural Wine: Philosophy, Bottle and Brand Friday, November 15, 2019, 2:00 PM - 3:30 PM Join the discussion on Natural Wines as Patrick Ballow, proprietor of Vino Carta is joined by a panel of industry thought leaders to explore the philosophy, bottle and brand behind this much talked about styles in the wine world. This session will explore: Philosophy - Defining natural wine (Who's definition is "right?") - Origins-- What's Old is New Again - Present Day Motivations and connecting dots back to origins. - Transparency and how natural wine has impacted the global wine culture. Bottle - Production practices - Avoiding manipulation - "Managing the natural" - Producers of Note - Accepting non-classical expressions Brand - Natural Wine as a brand - Marketing natural wine - Selling natural wine-- How does natural wine fit into multiple profiles of wine programming? - Distinction in the marketplace-- How does natural wine appeal differently to different demographics? - Maintaining principles in a world of sales (remaining true while maximizing success)